A duel background in photography and as an advertising art director and creative director,
often gives me different perspective when it come to approaching a new assignment. With the eye
of a street photographer, but real world experience building brands, I look for unexpected images that communicate a recognizable truth inherent in a strong brand.
In the case of a project like developing an image library, don't be surprised if I ask a few questions about business objectives or seek to understand insights relating to a brand audience. A little context makes for more arresting images that are ultimately more useful.